(Source: https://pltfrm.com.cn)
Introduction
As China’s second-largest e-commerce player, JD Worldwide continues to attract premium overseas brands with its self-operated logistics and anti-counterfeit reputation. New 2025 policies have both simplified and tightened requirements—knowing exactly what’s needed separates approved stores from endless revisions. Here’s the definitive breakdown to get it right the first time.
1. Updated 2025 Corporate Requirements
1.1 Minimum Registered Capital Rule Relaxed While previously some categories required $150,000+ capital, most categories in 2025 have no minimum, provided you show operational stability via bank statements. JD now prioritizes supply-chain proof over capital size.
1.2 Beneficial Owner Declaration New in 2025: declare ultimate beneficial owners holding ≥25% shares, including passport copies and address proof. This transparency measure aligns with China’s latest cross-border compliance standards.
2. Brand & IP Standards
2.1 Trademark Acceptance Criteria Trademarks must be accepted or registered (no longer just applied-for status). Text + graphic combination marks enjoy faster approval than pure text marks.
2.2 Exclusive Authorization Depth Authorization letters must explicitly grant “exclusive sales rights on JD Worldwide in Greater China” and be valid for at least two years. Short-term or non-exclusive letters are rejected outright.
3. Product Compliance Upgrades
3.1 Mandatory Chinese Labels from Day One All products must display pre-approved Chinese labels (including importer details) before listing—photos of mockups required at registration stage. JD’s 2025 crackdown on non-compliant labels has tripled rejection rates in health & beauty.
3.2 High-Risk Category Pre-Approvals Health supplements, infant formula, and medical devices now require CIQ pre-registration numbers before JD application. Plan 60–90 extra days for these categories.
4. Financial & Logistics Commitments
4.1 Deposit Tiers by Risk Level Low-risk (books, apparel): 50,000–80,000 RMB; Medium-risk (cosmetics, electronics): 100,000–150,000 RMB; High-risk (health foods): 200,000 RMB. Deposits can be reduced after six months of perfect compliance scores.
4.2 JD Logistics Mandatory for Top Categories Fashion, beauty, and maternal & baby brands must use JD Logistics bonded warehouses—third-party options are restricted in 2025 to ensure 24-hour delivery promises.
Case Study: AlpinePure Dairy’s High-Risk Category Triumph
New Zealand dairy brand AlpinePure successfully registered under the strict 2025 health-food rules by securing CIQ pre-approval three months early and presenting flawless Chinese labeling. Despite the 200,000 RMB deposit and mandatory JD Logistics integration, they launched in May 2025 and hit 7 million RMB GMV in the first quarter, proving that preparation turns restrictions into advantages.
Conclusion
JD Worldwide’s 2025 registration requirements reward brands that treat compliance as a strategic advantage rather than a hurdle. With over ten years specializing in platform entry for overseas companies, PLTFRM ensures zero surprises and first-time approval. Ready to meet every new rule confidently? Request our updated 2025 JD Worldwide compliance kit and start your application the right way.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation! info@pltfrm.cn
