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Introduction
Entering China’s cross-border e-commerce landscape through JD Worldwide offers overseas brands direct access to over 600 million high-value consumers who trust JD’s logistics and authenticity guarantees. With streamlined policies in 2025, the registration process is more accessible than ever—yet precision is everything to avoid delays. This guide walks you through every critical stage with actionable insights to secure approval fast and launch confidently.
1. Pre-Registration Eligibility Check
1.1 Corporate Entity Verification Overseas brands must operate as a legally registered company outside mainland China, with proof of incorporation issued within the last three years. JD Worldwide accepts entities from over 100 countries, but the business scope must clearly align with retail or wholesale trade. Prepare English and Chinese translated versions early to accelerate document review.
1.2 Brand Ownership Confirmation You need to own the trademark in the country of registration or hold exclusive authorization letters from the brand owner, notarized and legalized where required. JD places heavy emphasis on IP protection, so incomplete chains of authorization are the top reason for rejection. Conduct a pre-audit of your trademark certificates (Madrid, national, or regional) before submission.
2. Document Package Preparation
2.1 Core Mandatory Documents Gather business license, tax registration certificate, bank account proof, and a company introduction in both English and simplified Chinese. All non-Chinese documents require notarization plus Chinese consular legalization or Apostille depending on your country. Use professional translation services to prevent formatting rejections.
2.2 Product & Quality Certificates Submit product qualification reports, such as CE, FDA, or country-of-origin certificates, plus Chinese-front-label mockups compliant with GB standards. JD Worldwide’s 2025 policy allows batch submission for up to 200 SKUs during registration. Organize files in the exact naming convention requested on the merchant portal to avoid back-and-forth.
3. Online Application & Merchant Portal Setup
3.1 Account Creation and Category Selection Register on the official JD International Merchant Platform (partner.jd.com), select “JD Worldwide” as store type, and choose primary and secondary categories that match your products. Accurate category selection determines commission rates and approval speed, so cross-reference with JD’s latest category list.
3.2 Initial Review & Interview Stage After submission, JD typically responds within 5–10 working days to schedule a video or telephone interview in Mandarin or English. Prepare to discuss your supply chain stability, expected annual GMV, and after-sales capabilities. Brands that present a clear 12-month operations plan often receive priority processing.
4. Deposit Payment & Contract Signing
4.1 Security Deposit Structure Pay a refundable deposit ranging from 50,000 to 200,000 RMB depending on category risk (lower for books, higher for health supplements). Payment is accepted via international wire transfer or third-party payment companies. The deposit is fully refundable after one year of compliant operation or upon orderly exit.
4.2 Electronic Contract & Final Approval Sign the digital JD Worldwide Merchant Service Agreement through the portal using an e-signature verified by your legal representative. Final approval and store opening usually occur within 3–7 days after deposit confirmation. Immediately set up JD Logistics (JDWL) or approved third-party logistics for bonded warehouse integration.
Case Study: PureGlow Nutrition’s Swift Registration Success
PureGlow Nutrition, a Canadian collagen supplement brand, completed JD Worldwide registration in just 28 days in Q1 2025. By preparing fully legalized trademark authorization and submitting GB-compliant labels upfront, they passed the document audit on the first attempt. During the interview, their detailed 800,000 USD first-year GMV projection and bonded warehouse partnership impressed reviewers, earning immediate approval and a reduced 100,000 RMB deposit tier.
Conclusion
Mastering the JD Worldwide registration process in 2025 turns what seems complex into a predictable, high-ROI gateway for overseas brands. With over a decade guiding hundreds of international companies into China, PLTFRM eliminates guesswork and accelerates your timeline. Ready to open your JD Worldwide store without delays? Contact us today for a free eligibility assessment and document checklist.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation! info@pltfrm.cn
