(Source: https://pltfrm.com.cn)
Introduction
JD Worldwide is now one of the most cost-effective major cross-border platforms in China. Transparent fees, zero annual technical service fee for the first year, and the highest logistics subsidy in the industry — here’s the exact cost structure for 2025.
1. One-Time Entry Costs
1.1 Security Deposit ¥100,000–¥800,000 (refundable), reduced 50–80% for most overseas brands in 2025.
1.2 Annual Technical Service Fee Completely waived in year one; only ¥30,000 from year two.
2. Platform Commission & Deduction
2.1 Category Commission 0.5%–6% (lower than Tmall Global in most categories).
2.2 Payment Fee 0.6% Alipay/WeChat settlement fee only.
3. Logistics & Fulfillment Costs
3.1 JD Logistics Bonded Warehouse Storage + fulfillment as low as ¥0.8–¥2 per order (heavily subsidized for new brands).
3.2 Free Shipping Threshold Program JD subsidizes shipping for orders above ¥79–¥159, dramatically increasing conversion.
4. Marketing Investment That Delivers ROI
4.1 First 90 Days Average new brand invests ¥800,000–¥2 million and achieves 1:8–1:12 ROAS via Jingzhun + free credit.
4.2 Steady-State Top brands spend 12–18% of revenue on marketing and maintain 38%+ net margin.
5. Hidden Advantages Most Brands Overlook
5.1 Zero Return Shipping Cost JD covers return logistics for 7-day no-reason returns in most categories.
5.2 Inventory Financing 0-interest loan up to 70% of bonded warehouse inventory value.
Case Study: Spanish Wine Brand Real Cost Breakdown
A premium Spanish wine brand invested ¥2.3 million total in the first six months (deposit + setup + inventory + marketing). Thanks to JD’s free shipping subsidy and high conversion, they reached ¥158 million GMV with positive cash flow from month four — one of the fastest ROI cases on JD Worldwide in 2025.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with overseas brands for over 10 years, helping them successfully localize and scale in China. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
