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Introduction
JD Worldwide provides overseas brands with a powerful gateway into the Chinese market—without requiring a local business license. Known for its logistics capabilities, consumer trust, and cross-border support, JD Worldwide is especially attractive for brands focused on quality and fulfillment reliability. This article outlines a practical roadmap for expanding to JD Worldwide, from setup to scaling.
1. Understand JD Worldwide’s Entry Models
1.1 Bonded Warehouse Model
This option allows brands to store inventory in Chinese bonded warehouses. Products clear customs only upon purchase, enabling faster delivery and cost-effective operations.
1.2 Direct Shipping (Direct Mail)
For brands not ready to commit inventory to China, JD Worldwide supports direct fulfillment from your home country. While shipping takes longer, it reduces upfront risk.
2. Complete Business and Compliance Requirements
2.1 Required Documents
To register, brands must provide a business license, trademark certificate, and authorization letters. JD also requires product qualification documents, especially for food, supplements, and cosmetics.
2.2 Store Approval and Deposit
JD charges a refundable deposit and annual fee. After document review and brand vetting, you can begin store setup and product uploads.
3. Optimize Storefront Design and Product Listings
3.1 Localized Visuals and Mandarin Descriptions
High-resolution product images, Mandarin-translated descriptions, and localized titles improve discoverability and trust. Avoid machine translation—work with a local partner for nuance and accuracy.
3.2 Store Design and Brand Page Customization
JD offers brand zone tools for custom landing pages. Use lifestyle banners, value propositions, and promotional modules to enhance visual appeal.
4. Activate Traffic with JD-Specific Marketing Tools
4.1 京准通 (JD Ad System)
Use keyword bidding, retargeting, and lookalike audience ads to drive traffic. Start with seasonal promotions like 618 or Double 11 for cost-effective scaling.
4.2 JD Influencer and Livestream Ecosystem
Collaborate with JD-recommended influencers and participate in cross-border livestream slots. These formats accelerate product awareness and social proof.
Case Study: Italian Coffee Brand Launches via JD Worldwide
An Italian premium coffee maker entered China using the bonded warehouse model through JD Worldwide. Their storefront used locally styled visuals and promoted freshness with shipping guarantees. By combining 京准通 search ads and influencer-led livestreams, the brand generated 18,000 orders in the first 60 days and achieved a 35% repeat purchase rate within the first three months.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
