(Source: https://pltfrm.com.cn)
Introduction
In 2025, JD Worldwide has surpassed Tmall Global in growth rate for the third consecutive year, with cross-border GMV up 42% YoY. Powered by JD’s unmatched logistics network (90% of orders delivered same/next-day), it is now the preferred platform for overseas brands in electronics, health supplements, mother & baby, and luxury. Here are the five pillars every overseas brand must master to successfully sell on JD Worldwide this year.
1. Choosing the Right Entry Model
1.1 JD Marketplace (POP) vs JD Self-Operated Invitation Marketplace (POP) stores can be opened directly or via TP in 30–45 days with full pricing control. Self-operated invitation model offers the highest exposure and trust but requires JD’s active recruitment.
1.2 Direct Operation vs Authorized JD Partner (JD SP) Direct operation is only realistic if you already have a mainland China entity and warehouse. 78% of new overseas brands in 2025 choose the Authorized Service Provider (SP) model for speed, compliance, and JD Logistics integration.
2. JD Worldwide Registration & Qualification Requirements 2025
2.1 Simplified Documents for RCEP & Belt-and-Road Countries Deposit reduced by up to 80% and approval time shortened to 15–25 working days for brands from 60+ countries.
2.2 Brand Strength Proof Annual global revenue > US$15 million or offline stores in 5+ countries; JD now accepts Amazon Brand Registry + top 1% seller proof as fast-track evidence.
3. Store Setup & Localization That Meets JD Standards
3.1 Detail Page Optimization JD consumers spend only 28 seconds on average — use 9:16 vertical videos, Chinese-model lifestyle images, and “solve pain point first” copy structure. Localized pages increase conversion 3.2× on JD.
3.2 Pricing & Coupon Strategy Implement “JD Price Protection” badge + stackable full-reduction coupons. Brands that activate price protection see 41% higher repeat purchase rate.
4. JD Logistics – The Real Competitive Advantage
4.1 JD Bonded Warehouse Network Choose from 32 bonded warehouses across China; Asia No.1 warehouse in Shanghai supports 2-hour delivery in the Yangtze River Delta.
4.2 Same-Day / Next-Day Delivery Promise 90%+ of JD Worldwide orders are delivered within 24 hours — the highest standard in cross-border e-commerce.
5. Traffic & Marketing Ecosystem in 2025
5.1 Jingzhun (Precision Marketing) + Kaiwu JD’s AI-driven advertising platform delivers average ROAS of 1:9 for new overseas brands in the first 90 days.
5.2 JD Livestreaming & Private Domain Top overseas brands now run daily JD self-broadcast + WeChat private traffic loops, achieving 55% of sales from repeat customers.
Case Study: Korean Skincare Brand Hits No.1 on JD Worldwide
A mid-tier Korean functional skincare brand entered via the SP model in January 2025. By leveraging JD Logistics Shanghai Asia No.1 warehouse, daily self-broadcasting, and aggressive Jingzhun targeting, they reached ¥280 million GMV in the first 10 months and overtook long-standing European competitors to become the No.1 imported skincare brand on JD.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with overseas brands for over 10 years, helping them successfully localize and scale in China. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
