(Source: https://pltfrm.com.cn)
Introduction
Pinduoduo’s cross-border business (Pinduoduo International) has become the fastest-growing channel for overseas brands in China, with GMV surging past ¥400 billion in 2024 and projected to double again in 2025. This guide reveals exactly how overseas brands win as Pinduoduo cross-border sellers today.
- Why Pinduoduo Cross-Border Is Exploding for Overseas Brands
1.1 Lowest Customer Acquisition Cost in China Average CAC for new overseas sellers stays between ¥18–45 – 70% lower than Tmall Global and 50% below Douyin.
1.2 Massive Tier 3–6 City Penetration Over 65% of Pinduoduo users live outside Tier-1/2 cities, giving instant access to 500+ million price-sensitive consumers. - Fastest Onboarding Process Among Major Platforms
2.1 7–14 Days Store Opening No China entity not required; only business license + trademark certificate needed.
2.2 One-Click Bonded Warehouse Integration Automatic connection to Cainiao and official bonded zones in Guangzhou, Ningbo, and Zhengzhou. - Traffic Mechanisms Every Pinduoduo Cross-Border Seller Must Master
3.1 Duo Duo Jin Bao (Paid Traffic) 2025 algorithm now rewards 100% positive logistics scores with up to 300% free traffic bonus. 3.2 Group-Buy & Limited-Time Seckill Overseas brands running 9.9–49 yuan flash deals routinely achieve 50,000+ orders in 24 hours. - Pricing & Promotion Strategies That Actually Work
4.1 “Cost + 15–25% Margin” Rule Pinduoduo consumers accept slightly higher prices only when bundled with free gifts or coupons. 4.2 Daily New User Subsidy Platform automatically subsidizes ¥5–15 per new buyer for the first 90 days of a new overseas store. - Case Study: Thai Snack Brand Hits ¥280 Million on Pinduoduo Cross-Border
A mid-sized Thai durian-cake brand launched on Pinduoduo International in March 2025 with zero local entity. By focusing on 19.9 yuan trial packs + daily seckill + Duo Duo Jin Bao, they reached 800,000 monthly active buyers and ¥280 million annual GMV within 10 months.
Conclusion
Becoming a profitable Pinduoduo cross-border seller in 2025 is about speed, aggressive pricing, and mastering platform subsidies. Overseas brands that move fast dominate this channel before saturation hits.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation! info@pltfrm.cn
