(Source: https://pltfrm.com.cn)
Introduction
China’s e-commerce giants offer tremendous scale, but that scale comes with complexity. For overseas brands to thrive, success is no longer about listing products—it’s about building optimized, interconnected ecosystems across every consumer touchpoint. Integrated platform optimization helps brands unify their design, operations, content, and advertising strategies across Tmall, JD, Douyin, and more. This article outlines how leading overseas companies are achieving visibility, efficiency, and growth through full-funnel optimization.
1. Create a Seamless Shopping Experience Across Touchpoints
1.1 Sync Design, Copy, and Campaigns Across Channels
Ensure Tmall, JD, and Douyin stores reflect a unified brand identity—from banners to product tone. Seasonal campaigns should launch across all platforms simultaneously, with tailored hooks.
1.2 Enable Cross-Channel Functionality
Use QR codes, unified Mini Program links, and customer support WeCom accounts to guide users fluidly between platforms and private domains.
2. Implement Data-Driven Product Strategy Across Platforms
2.1 Analyze SKU-Level Performance Per Platform
Track which SKUs convert best on which platforms. Some may perform better in JD search; others may thrive in Douyin short video. Use that data to fine-tune catalog positioning.
2.2 Coordinate Pricing and Bundling Tactics Across Channels
Offer different bundles and price points based on platform behavior—bulk deals on JD, gifting sets on Tmall, or limited offers on livestreams.
3. Automate Logistics, Promotions, and Inventory Across Systems
3.1 Use OMS and ERP Systems for Real-Time Sync
Manage stock levels, order flow, and fulfillment via automated backend tools that feed data to Tmall, JD, and Douyin simultaneously—reducing errors and delays.
3.2 Auto-Update Promo Elements Based on Sales Velocity
AI-powered systems can automatically change banners, top listings, or highlight low-stock urgency as campaigns unfold—boosting relevance and urgency.
4. Optimize Paid and Organic Traffic Across Ecosystems
4.1 Re-Engage Users With Cross-Platform Retargeting
Track users from a JD view to a Tmall purchase, and retarget them with personalized offers across Douyin or WeChat using pixel-based tracking.
4.2 Improve Search Rankings With SEO-Ready Product Pages
Optimize product names, bullet points, and keyword tags with localized search terms that mirror each platform’s algorithm and trending terms.
Case Study: Swedish Snack Brand Boosts Conversion by Streamlining Across JD and Tmall
A Swedish functional snack brand streamlined its launch by unifying content, pricing, and logistics across JD and Tmall. They used a centralized OMS to sync inventory and implemented AI-based product bundling logic tied to shopping holidays. Campaigns were launched with mirrored creative across platforms, supported by cross-channel KOL content. The brand saw a 67% improvement in average order value and achieved 3x higher ROAS compared to its initial siloed approach.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
