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Introduction
JD Worldwide is one of China’s most powerful cross-border e-commerce platforms, offering foreign brands a direct path into China’s fast-growing online market. With integrated logistics, quality-focused consumers, and robust marketing infrastructure, JD Worldwide simplifies what used to be a complex entry process. This article outlines the core pillars of success for global brands looking to expand via JD Worldwide.
1. Select the Right Entry Path
1.1 Bonded Warehouse for Speed and Scale
Brands storing products in bonded warehouses in China benefit from quicker delivery times and participation in local promotional events. This model is ideal for brands aiming for a stable long-term presence.
1.2 Direct Mail for Market Testing
For brands new to China, direct mail enables fulfillment from abroad, reducing upfront inventory risk. It’s best suited for low-volume or niche SKUs in the initial phase.
2. Complete the Onboarding Process
2.1 Qualification and Documentation
Prepare key documents: business license, trademark certificate, product compliance records, and shipping certifications. JD’s team will verify legitimacy and category fit.
2.2 Store Setup and Fee Submission
After approval, you’ll pay a technical service fee and security deposit, then begin uploading your store layout and product listings via JD’s merchant platform.
3. Design with the Local Buyer in Mind
3.1 Visual Branding and Mandarin Content
Chinese consumers expect detailed product visuals, spec sheets, and reviews. Design pages with brand trust elements like certifications, origin markers, and video tutorials.
3.2 Highlight JD Logistics Integration
JD shoppers trust in fast, secure shipping. Emphasize JD Logistics in your store messaging—mention bonded delivery, 2–3 day timelines, and real-time tracking.
4. Drive Traffic and Sales with JD Tools
4.1 Paid Campaigns Using 京准通 (JingZhunTong)
Set up campaigns based on shopper intent and keyword search behavior. Use retargeting ads to convert abandoned carts or previous visitors.
4.2 Join JD’s Major Promotional Events
JD Worldwide stores are eligible for big moments like Double 11 and 6.18. Align your pricing and coupon strategies with JD’s campaign calendars to gain homepage exposure.
Case Study: Nordic Baby Brand Builds a JD Growth Engine
A baby nutrition brand from Scandinavia launched on JD Worldwide with a focus on safety and EU certification. Their strategy included bilingual packaging, parenting influencer livestreams, and a shipping guarantee via JD Logistics. Within 3 months, JD accounted for 64% of their China GMV, with a 22% repeat rate driven by automated JD CRM flows and targeted remarketing ads.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
