(Source: https://pltfrm.com.cn)
Introduction
Douyin continues to dominate China’s social commerce with its massive user base and seamless integration of short videos, livestreams, and direct shopping, making it a prime channel for overseas brands to drive viral discovery and sales. The 2025 cross-border (Global Shop) registration process introduces refined rules focused on authenticity, logistics, and compliance. With more than ten years of expertise in China localization, our agency details the key requirements and strategies to ensure successful entry, enabling overseas brands to capitalize on Douyin’s high-conversion environment.
- Meeting Merchant Qualification Standards
1.1 Overseas Company Verification Hold a registered entity outside mainland China with valid trade qualifications, supported by legalized and translated business documents. This establishes eligibility for cross-border operations. Accurate preparation avoids common initial rejections.
1.2 Mainland Agent Requirement Designate a China-based agent for joint liability and operational support. This facilitates compliance and handling of platform interactions. A trusted agent streamlines the process significantly. - Brand Documentation Essentials
2.1 Registered Trademark Submission Provide proof of accepted or registered trademarks—applications in process are rejected. Include explicit mention of Douyin Global Shop in authorizations. This validates ownership and prevents IP-related blocks. 2.2 Full Authorization Documentation Compile complete supply chain proofs or layered authorizations. This demonstrates ethical sourcing and brand legitimacy. Robust documentation enhances application strength. - Logistics and Fulfillment Compliance
3.1 Mandatory Bonded Warehouse Usage Commit to Douyin-approved bonded facilities for most product categories to ensure efficient import and delivery. This aligns with customs policies and consumer demands. Proper setup reduces fulfillment delays.
3.2 Financial Security Deposits Prepare for category-specific deposits and annual fees, paid via corporate overseas accounts. These secure account status and platform access. Budgeting accurately supports smooth onboarding. - Application and Review Process
4.1 Portal Registration and Uploads Access the Douyin merchant site to submit entity details, documents, and category selections. The review typically spans 3-5 days. Completeness accelerates progression.
4.2 Verification and Clarifications Respond promptly to any platform queries, including linking social performance metrics. This phase confirms readiness for live operations. Thorough handling leads to approval. - Launch Readiness and Optimization
5.1 Storefront and Content Setup Develop localized listings with integrated e-commerce tools for videos and lives. This maximizes visibility in Douyin’s algorithm. A strong launch drives immediate engagement.
5.2 Scaling with Data Insights Leverage analytics and SaaS integrations to track performance and refine strategies. Focus on content that resonates for sustained growth. Adaptive approaches ensure long-term success.
Case Study: Lancôme’s Douyin Global Expansion
French luxury beauty brand Lancôme partnered with localization experts to meet 2025 standards, including precise authorizations and bonded logistics integration. Their focus on high-quality livestream content resulted in rapid approval and strong sales growth through viral product showcases. This demonstrates the effectiveness of compliant, content-first strategies for premium overseas brands.
Conclusion
Fulfilling Douyin Global Shop requirements in 2025 positions overseas brands for success in China’s premier social e-commerce space. With strategic preparation and professional guidance, registration becomes a gateway to viral growth and consumer loyalty.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
