(Source: https://pltfrm.com.cn)
Introduction
Success in China’s e-commerce market depends not only on launching your brand, but on how well you manage the day-to-day operations of your online stores. Whether you’re selling through Tmall Global, JD Worldwide, Douyin Store, or Pinduoduo, efficient sales management is critical for growth and profitability. This article shares key strategies for overseas brands to optimize their presence across China’s top platforms.
1. Platform-Specific Sales Operations
1.1 Tmall and JD: Data-Driven Merchandising
These platforms require daily product monitoring, review management, and participation in platform-wide events. Product title optimization, updated visuals, and engagement with store visitors all influence your search rank and exposure.
1.2 Douyin and Pinduoduo: Dynamic Content and Promotions
Sales on these platforms are driven by video content and price-based engagement. You must adapt quickly to real-time trends, adjust pricing strategies, and work closely with content creators to maintain momentum.
2. Effective Inventory and Order Fulfillment Management
2.1 Integrate Local and Cross-Border Warehousing
Bonded warehouses in China reduce shipping time and increase customer satisfaction. Use a hybrid logistics model for Tmall Global or JD Worldwide to balance cost and speed.
2.2 Sync Inventory Across Platforms
For multi-platform sellers, connect inventory management systems to avoid overselling or delayed fulfillment. Real-time updates across Tmall, JD, and Douyin are essential for accurate performance tracking.
3. Leverage Paid Media for Sales Acceleration
3.1 In-Platform Advertising Tools
Each platform offers its own tools:
- Zhitongche (Tmall)
- JZT (京准通) for JD.com
- Douyin Ad Manager
Set clear ROI goals and track performance by SKU, time of day, and user demographics.
3.2 Retargeting and Lookalike Campaigns
Use shopper behavior data to re-engage users who viewed but didn’t purchase. Platforms like Douyin allow brands to create retargeting ads using custom audience lists and engagement triggers.
4. Elevate Customer Experience with Localized Service
4.1 24/7 Customer Service via Chat Tools
Use AliWangWang or WeCom to handle pre-sale inquiries, complaints, and post-sale follow-up. Auto-responders and CRM-based responses improve efficiency without compromising personalization.
4.2 Returns, Refunds, and Reputation Management
Chinese customers value risk-free shopping. Clear refund policies, hassle-free returns, and proactive review responses help maintain a positive brand image and reduce churn.
5. Performance Monitoring and Campaign Iteration
5.1 Track Key Metrics Weekly
Monitor sales, traffic sources, ad spend ROI, and top-performing SKUs. Look for trends across campaigns and product types to inform restocking and promotional planning.
5.2 A/B Testing for Creatives and Offers
Test banners, product titles, and campaign messages in real-time. For example, test whether a ¥10 coupon or a limited-time bundle results in higher conversion on JD vs. Douyin.
Case Study: Italian Cosmetics Brand Grows 10x with Platform-Specific Ops
An Italian skincare brand launched on Tmall Global but saw limited traction. By hiring a local TP to manage store operations, run Zhitongche ads, and optimize customer service response times, they quickly gained traction. Later, they expanded to Douyin, where video-based tutorials boosted conversions. In less than a year, they grew monthly revenue from ¥150K to over ¥1.5M.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
info@pltfrm.cn
www.pltfrm.cn
