(Source: https://pltfrm.com.cn)
Introduction
In 2025, Xiaohongshu’s cross-border capabilities empower overseas brands to tap into China’s vibrant community of lifestyle enthusiasts seeking genuine imported experiences. Updated processes emphasize compliance and content integration for faster launches. Drawing from our agency’s extensive China localization experience, this guide shares actionable strategies to overcome hurdles, secure approval swiftly, and maximize visibility in this influential social e-commerce space.
- Aligning with Qualification Basics
1.1 Company and Trade Verification Ensure overseas registration with legalized documents for cross-border eligibility. This foundational step confirms status. Alignment early prevents bottlenecks.
1.2 IP and Brand Safeguards Secure trademark evidences or authorizations with platform-specific details. This satisfies authenticity rules. Comprehensive proofs strengthen viability. - Building Local Support Foundations
2.1 Agent and Commitment Setup Select a domestic partner for necessary letters and compliance. This ensures smooth handling. Reliable support accelerates progression.
2.2 Regulatory Documentation Gather customs and import proofs for fulfillment readiness. This meets standards. Structured preparation enables quick activation. - Optimizing the Application Journey
3.1 Portal Initiation Engage the merchant site with accurate entity selection. Focus on precision. This launches the process effectively.
3.2 Review and Clarification Efficiency Respond rapidly to queries during verification. This reduces delays. Proactive execution leads to approvals. - Securing Commitments Effectively
4.1 Financial Readiness Address deposits (around US$3,500) and fees promptly. This activates features. Clear planning aids transitions.
4.2 Operational Alignment Plan bonded logistics and returns for compliance. This supports reliability. Foundations enable strong launches. - Enhancing Post-Approval Performance
5.1 Content-Driven Store Setup Localize assets for social integration. This improves discoverability. Strategic configuration drives engagement.
5.2 Analytics-Based Scaling Monitor with tools for iterative enhancements. Adapt to trends. Sustained tactics secure long-term success.
Case Study: The Body Shop’s Xiaohongshu Breakthrough
Ethical beauty brand The Body Shop utilized expert assistance to navigate 2025 cross-border needs, prioritizing compliance and UGC-focused content. Their successful onboarding yielded rapid growth through authentic sharing and community trust. This illustrates how precise strategies unlock Xiaohongshu’s potential for value-aligned overseas brands.
Conclusion
Accelerating Xiaohongshu cross-border store setup in 2025 depends on mastering requirements and strategic execution, enabling overseas brands to excel in China’s content-led e-commerce. Implement these approaches with professional backing for competitive edge and lasting impact.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
