(Source: https://pltfrm.com.cn)
Leveraging Tmall’s customer insights to identify untapped market segments and expand your product offerings involves analyzing data and trends to uncover new opportunities. Here’s how you can do it:
- Data Analysis: Utilize Tmall’s analytics tools to gather data on customer behavior, preferences, purchase patterns, and demographics. Look for trends and patterns that indicate potential market segments that are currently underserved.
- Segmentation: Segment your existing customer base on Tmall to identify which segments have shown interest in your current products and which segments might be interested in related or complementary offerings.
- Customer Surveys: Conduct surveys or polls on your Tmall store to gather direct feedback from customers. Ask questions about their needs, preferences, and any unmet demands they might have.
- Product Reviews and Feedback: Analyze product reviews and customer feedback on your Tmall store to identify recurring themes or requests for specific features or products that you currently don’t offer.
- Competitor Analysis: Study your competitors’ offerings and their customer reviews on Tmall. Look for gaps or areas where customers are expressing dissatisfaction that you could address with your expanded product offerings.
- Search and Keyword Analysis: Monitor search trends and keywords on Tmall’s search engine. Identify popular search terms related to your industry or niche that may suggest demand for specific products.
- Related Categories: Explore related product categories on Tmall and identify areas where you could diversify or expand your product range to cater to different customer needs.
- Cross-Selling and Upselling: Analyze which products customers often purchase together. This can provide insights into potential cross-selling or upselling opportunities to cater to their broader needs.
- Seasonal and Trend Analysis: Study seasonal trends and emerging consumer preferences on Tmall. Identify products that align with these trends and can attract a new segment of customers.
- Social Listening: Monitor social media discussions and forums related to your industry or products. Identify pain points, needs, and desires that you can address with your expanded offerings.
- Collaboration Opportunities: Explore collaborations with other brands or influencers on Tmall who cater to different segments. This can help you tap into their audience and expand your reach.
- Pilot Launches: Consider launching pilot products in response to the identified untapped segments. Test the waters with a limited release and monitor customer response before a full-scale launch.
- Customization and Personalization: Offer customizable options within your existing products to cater to specific preferences of different customer segments.
- Localization: Consider adapting your products to suit regional preferences or cultural nuances, expanding your appeal to diverse customer groups.
- Market Research: Conduct thorough market research outside of Tmall to validate your insights and identify potential segments that may not be as active on the platform.
By combining these strategies and using Tmall’s customer insights as a foundation, you can identify untapped market segments and make informed decisions about expanding your product offerings to cater to new customer groups.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in-depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
