(Source: https://pltfrm.com.cn)
As the Chinese e-commerce landscape continues to evolve, Tmall remains a dominant force, offering vast opportunities for overseas brands. But how does a foreign brand penetrate this behemoth of online retail? First, understanding the platform’s requirements is crucial. From securing the right business license to choosing an appropriate Tmall partner (TP), due diligence paves the way. Once onboard, curating a localized strategy — from product listings, pricing, to promotions — will resonate more with Chinese consumers. Engaging visuals, leveraging Tmall’s marketing tools, and impeccable customer service can further distinguish your brand. Lastly, always stay updated with platform changes and consumer trends to ensure continued success in this dynamic market.
Founded in 2012, PLTFRM is a French-Chinese joint venture branding consultancy. We combine practical strategy, marketing and e-commerce to develop Chinese brand strategies and improve conversion rates for over 30+ overseas brands in Europe, America, South America and Asia Pacific.
