The average customer retention rate for cross-border TikTok sales can vary significantly based on several factors: product category, quality of service, targeting precision, post-purchase support, and cultural resonance of the marketing campaigns, among others. As of my last update in September 2021, there isn’t a universally accepted average retention rate specific to cross-border sales on TikTok in China.
However, here are some insights to provide context:
- E-commerce Retention Rates: In general, e-commerce businesses worldwide have an average customer retention rate of around 20-40%. This percentage can be higher or lower depending on the factors mentioned earlier.
- TikTok’s Unique Platform Dynamics: TikTok, with its engaging short-form content, offers brands the opportunity to create deeper connections with their audience. This can potentially lead to higher retention rates than traditional e-commerce platforms.
- Cross-Border Challenges: Selling internationally always comes with its set of challenges – cultural nuances, shipping delays, customs issues, and potential returns. These challenges can impact retention rates if not handled effectively.
- Chinese Consumer Behavior: Chinese consumers are known for their eagerness to try out new products, especially from international brands. However, they also expect high quality, prompt delivery, and excellent customer service. Meeting these expectations can positively influence retention.
- TikTok’s Tools & Features: The platform offers various tools for businesses to engage with their customers post-purchase, like livestreams, Q&A sessions, and interactive content. Brands that effectively utilize these tools often witness higher retention.
To get a precise figure for your industry or product category, it would be advisable to conduct market-specific research or consult with experts familiar with the latest trends and numbers in the Chinese TikTok e-commerce space.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
