Cross-promotion and collaborations on TikTok offer brands an effective way to tap into new audiences, gain credibility, and amplify their reach. Here are some options and strategies brands can consider for such endeavors on TikTok:
- Duet Challenges: Use the Duet feature on TikTok to collaborate with another brand or influencer. This allows both parties to create content side-by-side in a split-screen format, promoting a joint message or challenge.
- Joint Giveaways: Partner with another brand to run a giveaway. This can incentivize users from both brand communities to engage with the content, follow both accounts, and increase overall visibility.
- Themed Collaborations: Collaborate with brands in a complementary niche and create themed content around holidays, events, or trending topics. For instance, a clothing brand could collaborate with a footwear brand for a complete outfit showcase.
- Guest Takeovers: Allow a brand or influencer to “takeover” your TikTok account for a day, and vice versa. This can provide fresh content and expose each brand to the other’s audience.
- Collaborative Live Streams: Co-host a live stream with another brand or influencer, discussing topics of mutual interest or showcasing products from both brands.
- Shared Hashtag Challenges: Create a hashtag challenge that promotes products or values from both collaborating brands. Encourage users to create content using the shared hashtag.
- Product Bundling: Feature complementary products from another brand in your videos and offer bundled deals or discounts for users who purchase from both brands.
- Behind-the-Scenes Collaborations: Showcase the collaborative process, such as brainstorming sessions or product manufacturing, which can provide an authentic glimpse into both brands.
- Testimonials and Reviews: Exchange product testimonials or reviews with another brand. For instance, if you’re selling skincare products, another brand selling makeup can review your products and vice versa.
- Shared Virtual Events: Host virtual events, workshops, or webinars together with another brand. Promote it across both TikTok channels.
- Feature User-generated Content: Share and highlight content created by users that feature products or values from both brands. This not only promotes the products but also engages and values the community.
When considering cross-promotion and collaborations, it’s crucial to partner with brands that align with your values and appeal to a complementary audience. Ensuring that both brands gain equitable visibility and engagement is key to a successful collaboration.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
