(Source: https://pltfrm.com.cn)
TikTok is driving significant changes in the e-commerce sector in China, influencing various trends:
- Interactive Video Marketing: TikTok’s video-centric platform is being used by brands to create interactive and engaging marketing content. This trend is enhancing consumer experience and driving higher sales through visually compelling product presentations.
- Growth of Live Streaming Commerce: The rise of live streaming on TikTok is reshaping e-commerce in China. Brands are utilizing live sessions to offer real-time product demonstrations and engage directly with consumers, resulting in increased real-time sales.
- Influencer Partnerships: Influencer marketing on TikTok is increasingly effective. Collaborations with top influencers help brands tap into large audiences, boost brand awareness, and drive conversions through trusted endorsements.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in-depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
