(Source: https://pltfrm.com.cn)
Adapting sales content to cater to different age groups and demographics on TikTok is crucial for maximizing reach and engagement. Here are strategies and considerations to guide your approach:
1. Understand Your Audience:
Begin by analyzing your current followers and the demographics of those who engage with your content. TikTok provides analytics that can help you understand the age, gender, and geographic distribution of your audience.
2. Segment Content Strategy:
Based on the age groups and demographics you’re targeting, segment your content strategy. For example, Gen Z might resonate more with humor, trends, and challenges, while millennials may be more interested in educational or nostalgic content.
3. Customize Visuals and Tone:
Younger users might resonate more with vibrant visuals, quick cuts, and upbeat music. An older demographic might appreciate a calmer tone, longer video duration, and more informative content.
4. Use Relatable Influencers:
Collaborate with influencers who have a strong following in the demographic you’re targeting. An influencer in their 20s might not resonate as well with users in their 40s or 50s.
5. Address Relevant Pain Points:
Highlight product benefits that matter most to each age group. For younger audiences, this might be about style or social recognition, while older audiences might prioritize functionality and value.
6. Keep Abreast of Trends:
Younger demographics, especially Gen Z, are often driving TikTok trends. Be ready to jump on relevant trends, but ensure it aligns with your brand voice and message.
7. Diversify Content Types:
While challenges and dances might resonate with a younger crowd, testimonials, product demonstrations, or how-to guides might be more suitable for older users.
8. Engage in Conversations:
Engage in TikTok comments and create content around user feedback or questions. This helps in understanding the preferences and concerns of different age groups.
9. Optimize CTA:
Your call-to-action should be tailored based on the age group. For younger users, prompting them to engage in a challenge or share content might be effective, while older users might respond better to direct sales CTAs or offers.
10. Conduct A/B Testing:
Experiment with content styles, messaging, and CTAs to understand what works best for different demographics. Use TikTok’s analytics to gauge success and refine strategies.
11. Educate and Inform:
Older demographics on TikTok might be newer to the platform and appreciate content that educates them about the platform, its features, or other relevant topics.
12. Highlight Authenticity:
Regardless of age, users value authenticity. Share behind-the-scenes content, customer testimonials, or real-life use cases to build trust.
By understanding and respecting the preferences and behaviors of different age groups on TikTok, brands can create content that resonates, engages, and ultimately drives sales.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
