Certainly. While there have been numerous brands that have experienced success in cross-border sales via TikTok (or Douyin, its Chinese counterpart), here are a few notable examples:
- Perfect Diary: A Chinese cosmetic brand that achieved international recognition through its aggressive digital campaigns. Leveraging influencers on TikTok, they managed to resonate with Gen Z consumers overseas, particularly in Southeast Asia. They used visually striking videos, AR try-ons, and leveraged trending challenges to showcase their products.
- Gymshark: This UK-based fitness wear brand experienced global success partly thanks to its active presence on TikTok. By partnering with fitness influencers and launching challenges, they managed to tap into overseas markets, including China, effectively.
- Daniel Wellington: This Swedish watch brand utilized a mix of organic content and influencer collaborations on TikTok to boost global awareness. They tapped into various global TikTok trends and created localized content to cater to diverse audiences, which has been pivotal in their cross-border sales success.
- Shein: A China-based fashion e-commerce platform that has become a global name, Shein utilizes TikTok extensively to connect with its overseas audience. They often collaborate with influencers, create challenges, and leverage user-generated content to build trust and recognition in international markets.
- L’Oréal: Leveraging TikTok’s AR features, L’Oréal has successfully driven sales by allowing users to virtually try on products. This interactive and personal touchpoint has made their campaigns more engaging and relevant to international audiences, particularly in Asia.
Each of these brands followed a unique strategy but shared some common practices:
- Leveraging influencers and KOLs to gain trust and reach.
- Engaging in trending challenges or even starting their own to boost visibility.
- Providing interactive experiences, whether through AR, livestreaming, or Q&A sessions.
- Localizing content to ensure it resonates with the target audience in specific regions.
It’s important to understand that while TikTok offers a vast platform for visibility, it’s the combination of the right content, strategy, and engagement that truly drives cross-border sales success.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
