Yes, there are specific times and patterns observed in the shopping behavior of Chinese consumers on TikTok (known as Douyin in China). Here are some general trends and nuances:
Holidays and Festivals: Shopping activity often spikes during certain holidays and festivals. The major ones include:
- Chinese New Year (Spring Festival): The biggest festival in China, typically occurring in January or February.
- Singles’ Day (11.11): Held on November 11th, this is China’s biggest online shopping day, similar to Black Friday in the West.
- Double 12 (12.12): Another online shopping festival that follows Singles’ Day.
- Mid-Autumn Festival: Typically falls in September or October.
- Golden Week: A week-long holiday in early October.
Prime Time for Browsing: Just like with other platforms, certain times of day see higher activity on Douyin.
- Lunch breaks (around 12 PM – 2 PM) and evenings (around 7 PM – 10 PM) tend to see higher user engagement.
Weekends: Saturdays and Sundays often see higher browsing and shopping activity as consumers have more free time.
Payday Influence: Shopping activity can sometimes spike around common payday periods (like the beginning or end of the month) when consumers might feel more confident in making purchases.
Live Streaming Sessions: For brands and influencers who host live streaming sessions to showcase products, the timing of these sessions can significantly influence sales. Evening sessions tend to capture a larger audience as users wind down from their day.
Frequency: The allure of TikTok/Douyin lies in its short, engaging video content. This means users typically check the app multiple times throughout the day, even if for brief periods. This high-frequency engagement provides multiple touchpoints for brands to reach consumers.
Seasonal Trends: Depending on the product, there might be seasonal trends to be aware of. For example, summer might see a rise in the purchase of fashion items like swimwear, while winter could increase the sales of skincare products.
However, it’s essential to note that these are general patterns, and the best approach is always to gather and analyze data specific to your target audience and product category. Monitoring and understanding the behavior of your specific audience segment will allow for more tailored and effective sales strategies.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
