To determine if your competitors are engaged in sales activities on TikTok and understand their strategies, you’ll need to undertake a competitor analysis specific to the platform. Here’s a suggested approach:
- Profile Search: Start by searching for your competitors on TikTok using the platform’s search feature. If they’re active, their profiles should come up.
- Content Analysis: Examine the type of content they post. Are they using promotional videos, user-generated content, or influencer partnerships? Do they have product demos, behind-the-scenes footage, or customer testimonials?
- Engagement Analysis: Check their engagement metrics—likes, shares, comments, and follower counts. High engagement may indicate a successful strategy.
- Shopping Features: If TikTok’s in-app shopping features are available in your region, see if your competitors are leveraging them. Look for product tags or links leading directly to product purchase pages.
- Ad Campaigns: While you may not always identify paid ads from competitors (unless they appear on your feed), some regions/markets have ad transparency tools or libraries where you can see active advertisements.
- Participation in Trends: Are your competitors participating in or initiating trending challenges? Such activities can provide insights into their strategy for engagement and brand awareness.
- Collaborations: Check if your competitors are collaborating with influencers or other brands. Such partnerships can amplify reach and provide credibility.
- Frequency of Posting: How often do they post? Regular postings might indicate a sustained strategy, whereas infrequent postings could suggest experimentation or lower prioritization of the platform.
- Audience Feedback: Dive into the comments on their posts. What are TikTok users saying about them? This can give insights into public perception and areas where they might be succeeding or facing challenges.
- External Tools & Reports: Use third-party analytics tools, industry reports, or social listening platforms to gather more detailed insights about competitor activities on TikTok.
- Direct Interaction: If feasible, you can engage with their posts or even make a purchase to understand the entire sales funnel experience they provide.
After collecting this data, you’ll have a clearer picture of your competitors’ TikTok strategies. This information can guide your approach, allowing you to capitalize on areas they might be neglecting and devising strategies that set you apart.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
