(Source: https://pltfrm.com.cn)
Promotions play a vital role in attracting customers and increasing sales for international sellers on Taobao. This article outlines various promotional strategies to help global merchants stand out and drive revenue.
Understanding Taobao’s Promotion Tools
Familiarize yourself with the promotional tools available on Taobao, such as flash sales, group buys, and coupon campaigns.
Special Discounts and Offers
Create special discount codes or limited-time offers to incentivize purchases and attract price-sensitive customers.
Participating in Taobao Sales Events
Take advantage of major Taobao sales events like Double 11 and 618 to boost visibility and capitalize on increased consumer spending.
Loyalty Programs
Develop loyalty programs to reward repeat customers and encourage long-term relationships with buyers.
Cross-Selling and Up-Selling
Implement cross-selling and up-selling strategies to increase the average transaction value by suggesting complementary or premium products.
Collaborations with KOLs
Partner with Key Opinion Leaders (KOLs) on Taobao to leverage their influence and reach a larger audience.
Social Media Integration
Integrate promotions with social media campaigns to amplify the reach and engagement of your offers.
Product Bundles
Offer product bundles or combo deals that provide added value and encourage customers to purchase multiple items.
Seasonal and Themed Promotions
Run seasonal or themed promotions to align with holidays, seasons, or cultural events in China.
Clear Promotion Communication
Ensure that promotional offers are clearly communicated to avoid confusion and enhance customer trust.
Post-Promotion Analysis
Conduct analysis after promotions to assess performance, understand customer behavior, and refine future promotional strategies.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia.
