(Source: https://pltfrm.com.cn)
Brand positioning is a strategic approach for international sellers on Taobao to define how their brand is perceived by Chinese consumers. This article explores how to establish a clear and compelling brand position in the competitive Chinese e-commerce market.
Understanding Brand Positioning
Define what brand positioning entails and why it is essential for standing out in the Chinese market.
Identifying Brand Strengths
Identify the unique strengths and competitive advantages of your brand that can be highlighted in the Chinese market.
Target Market Analysis
Analyze your target market in China, including consumer preferences, needs, and the competitive landscape.
Developing a Unique Brand Proposition
Create a unique brand proposition that communicates the value and benefits your brand offers to Chinese consumers.
Consistent Brand Messaging
Ensure consistent brand messaging across all marketing channels to reinforce your brand’s position in the minds of consumers.
Visual Brand Identity
Develop a visual brand identity, including logo, color scheme, and design elements, that resonates with Chinese cultural aesthetics.
Cultural Relevance
Ensure your brand positioning is culturally relevant and sensitive to Chinese consumers’ values and expectations.
Customer-Centric Approach
Adopt a customer-centric approach to brand positioning, focusing on meeting the needs and desires of your target audience in China.
Market Differentiation
Differentiate your brand from competitors by emphasizing unique selling points and creating a distinct brand personality.
Building Brand Trust
Build trust with Chinese consumers through transparent communication, reliable products, and excellent customer service.
Ongoing Brand Positioning Evaluation
Regularly evaluate and adjust your brand positioning strategy based on market feedback and changing consumer trends.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia.
