(Source: https://pltfrm.com.cn)
QR (Quick Response) codes have been widely adopted in China for various purposes, including mobile payments, marketing, and e-commerce promotions. Pinduoduo, like many other Chinese platforms, uses QR codes to direct potential customers to specific product pages, stores, or promotions. Here’s a guide on the requirements and best practices for creating and using QR codes for promotions on Pinduoduo:
- Account Verification: Before you can start promotions, ensure your seller account is verified and in good standing. Pinduoduo may have specific guidelines to ensure only authentic sellers utilize promotions.
- QR Code Generation: Pinduoduo’s seller dashboard will typically provide tools to generate QR codes for specific products, your storefront, or promotional campaigns.
- Content Behind the QR Code:
- Direct users to a landing page that matches the promise or promotion suggested by the QR code.
- Ensure the content is mobile-optimized since most users will scan the QR code using a mobile device.
- Include a clear call-to-action (CTA) on the landing page, guiding users on the next steps.
4. Size and Scannability: The QR code should be clear, in high resolution, and of a size easily scannable by mobile devices. Avoid overly shrinking or stretching it.
5. Incorporate Branding: Customize the QR code with your brand’s colors or logo, ensuring that the scannability isn’t compromised.
6. Physical Promotions: If using the QR code in offline mediums, such as print ads, packaging, or in-store displays:
- Ensure it’s prominently placed and easily accessible for scanning.
- Include instructions or a prompt (e.g., “Scan to get a discount!”) to encourage users.
7. Test Before Distribution: Always test the QR code across multiple devices to ensure it works correctly and leads to the intended destination.
8. Track Performance: Use analytics to track the number of scans, user engagement, conversion rate, and other relevant metrics. This data can provide insights into the effectiveness of your promotions.
9. Time-Limited Promotions: If the QR code directs users to a promotion with an expiration date, clearly state the promotion’s end date to set clear expectations.
10. Stay Updated with Pinduoduo’s Guidelines: Platforms may update their requirements or best practices from time to time. Regularly check any updates or changes in Pinduoduo’s guidelines related to QR codes.
By integrating QR codes into your promotional strategy on Pinduoduo, you can bridge the online-offline gap and create a seamless experience for potential customers, driving both engagement and sales.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
