(Source: https://pltfrm.com.cn)
Pinduoduo, with its unique social commerce model, provides several avenues for merchants to offer special deals. When considering early bird access and exclusive offers for loyal customers, here are some options:
1. Limited-Time Offers:
Announce limited-time deals that are exclusively available for a short duration. These can be targeted to customers who have previously bought from your store or those who follow your brand on Pinduoduo.
2. Membership Tiers:
Introduce membership tiers based on purchase history. Higher-tier members could get earlier access to new products or bigger discounts. This incentivizes both repeat purchases and larger order values.
3. Exclusive Coupons:
Send out exclusive discount coupons to customers who have shown loyalty by making repeated purchases. Pinduoduo allows merchants to issue discount coupons which can be specifically tailored for certain customer segments.
4. Loyalty Points System:
Incorporate a points system where customers earn points for every purchase. They can redeem these points for exclusive products or special discounts.
5. Group Buying Exclusivity:
Leverage Pinduoduo’s team purchase model by offering deals only available for group buying to loyal customers.
6. Pre-Order Benefits:
For upcoming product launches, offer special pre-order prices or bonuses. Loyal customers can have an exclusive window before the general public.
7. Collaborate with Influencers:
Partner with influencers on platforms like Douyin or WeChat. They can give their audience exclusive codes which lead back to your Pinduoduo store with special deals.
8. Product Bundling:
Offer exclusive bundles of products at a discounted rate, which can only be availed by customers who have made a certain number of purchases.
9. Flash Sales:
Host flash sales where products are heavily discounted for a brief period. Give loyal customers early access or exclusive notification about these sales.
10. Engage through Social Media:
Use platforms like WeChat, Weibo, and Xiaohongshu to engage with your loyal customer base. Here, you can provide exclusive codes, sneak peeks, and early bird access.
11. Feedback Incentives:
Encourage feedback by offering exclusive deals to those who provide reviews, feedback, or engage in surveys.
By offering these exclusive deals, not only do you reward your existing loyal customer base, but you also incentivize other customers to make repeat purchases, thus fostering brand loyalty.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation！
