(Source: https://pltfrm.com.cn)
Introduction
China’s e-commerce market is evolving rapidly, with millions of consumers embracing online shopping. For overseas brands, understanding local consumer behavior is key to succeeding in this competitive landscape. This article delves into the strategies that have helped foreign brands adapt to and thrive in China’s dynamic e-commerce environment.
1. Mobile-First Shopping
1.1 Rising Mobile Commerce
Mobile phones dominate e-commerce in China, with over 90% of purchases being made through mobile devices. Brands must optimize their websites and apps for mobile users to capture this growing segment of the market.
1.2 In-App Purchase Behavior
Chinese consumers prefer to make purchases within apps, such as those offered by leading platforms. Brands should consider integrating their offerings with popular apps, ensuring a seamless shopping experience.
2. Social Commerce Integration
2.1 Leveraging Social Platforms
Social media platforms like WeChat, Douyin (TikTok), and Red (Xiaohongshu) are essential for reaching Chinese consumers. Brands can create interactive and engaging content to drive consumer interest and boost sales through social commerce.
2.2 Influencer Marketing
Influencers play a pivotal role in driving e-commerce growth in China. Partnering with key opinion leaders (KOLs) helps brands amplify their reach and credibility, as KOL endorsements can significantly sway consumer purchasing decisions.
3. Trust and Engagement
3.1 Importance of Reviews
Chinese consumers heavily rely on product reviews and peer recommendations before making purchases. Brands must encourage positive reviews and ensure transparent customer feedback channels to build trust.
3.2 Customer Service Excellence
Offering localized customer service that understands local expectations is crucial for success in China. Fast, reliable service in local languages and across preferred platforms can enhance customer satisfaction and loyalty.
4. Case Study: Adidas’ Success in Social Commerce
Adidas has successfully integrated social commerce into its China strategy by collaborating with influencers on platforms like Douyin. The brand created live-stream events with exclusive product offerings and limited-time discounts, resulting in a significant uptick in sales and visibility among younger Chinese consumers.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
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