(Source: https://pltfrm.com.cn)
Setting up and managing sponsored ads and campaigns on Pinduoduo is a straightforward process, but it requires careful planning and optimization for effective results. Here’s a step-by-step guide:
1. Access Pinduoduo’s Merchant Platform:
Log in to Pinduoduo’s merchant platform. If you haven’t already set up a seller account, you’ll need to do so first.
2. Navigate to the Advertising Section:
Once you’re logged in, head to the advertising section on the dashboard.
3. Choose the Ad Format:
Pinduoduo offers various ad formats, such as search ads, banner ads, and sponsored product listings. Select the one that aligns best with your campaign goals.
4. Set Your Budget:
Determine a daily or total campaign budget. Make sure it’s realistic and based on your sales goals and the competitive landscape of your product category.
5. Targeting Options:
Leverage Pinduoduo’s user data to target your ads. You can specify demographics, shopping behavior, location, and other factors to ensure your ads reach the right audience.
6. Choose Keywords (for Search Ads):
If you’re running search ads, you’ll need to select relevant keywords. Pinduoduo’s system can suggest keywords based on your products, or you can input your own. Ensure you choose high-quality, relevant keywords and regularly refine them based on ad performance.
7. Create Ad Creatives:
Design compelling visuals and write engaging copy for your ads. Ensure they’re in line with Pinduoduo’s guidelines and resonate with your target audience.
8. Set Your Bid:
Place your bid for the keywords or ad placements. The bid amount may vary based on competition and the popularity of the keywords or ad spaces.
9. Launch the Campaign:
Once everything is set, activate your campaign. It might undergo a review by Pinduoduo before going live.
10. Monitor and Optimize:
Regularly track the performance of your ads using Pinduoduo’s analytics tools. Analyze metrics like click-through rates, conversion rates, and return on ad spend. Adjust your strategies, creatives, or bids based on these insights to optimize for better results.
11. Seek Assistance if Needed:
If you’re new to Pinduoduo’s advertising ecosystem, consider seeking help from local experts or agencies familiar with the platform’s nuances.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
