(Source: https://pltfrm.com.cn)
Effectively communicating product launches and new arrivals is essential to create excitement and drive sales on Pinduoduo. Here’s a comprehensive approach to ensure your customers are well-informed:
- Pre-launch Teasers: Before the official launch, create buzz by posting teasers on your Pinduoduo storefront, as well as on other platforms like WeChat, Weibo, and other social media channels popular in China.
- Livestreaming: Use Pinduoduo’s livestreaming feature to showcase new arrivals. This not only informs but also provides a live demonstration of products. Engage with viewers in real-time, answer their questions, and offer special discounts for viewers.
- Promoted Listings: Pay for your new products to be prominently displayed on Pinduoduo. This ensures more visibility among users browsing the platform.
- Email and SMS Campaigns: Send out newsletters and text messages to your subscribers, announcing new product launches. Ensure the content is captivating, with clear images and direct links to the product page.
- Engage with KOLs (Key Opinion Leaders): Collaborate with influencers in China to showcase your new arrivals. Their endorsement can provide credibility and vast reach.
- Exclusive Access: Offer loyal customers or members an exclusive preview or early-bird discounts on new arrivals.
- Bundle Offers: Bundle the new product with popular existing ones at a discounted rate. This encourages customers to try out the new product.
- Engaging Product Descriptions: Write compelling, detailed, and localized product descriptions. Highlight unique selling points, benefits, and how the product differs from existing ones.
- Interactive Content: Create engaging content like videos, GIFs, and user-generated content showcasing the product’s benefits, how to use it, or customer testimonials.
- Social Media Announcements: Regularly update your WeChat official account, Weibo page, and other platforms with product launch information, using attractive visuals and compelling copy.
- Customer Feedback: Encourage early buyers to provide reviews and ratings. Positive feedback can incentivize other potential customers.
- Collaborate with Affiliates: Partner with other Pinduoduo sellers or brands to cross-promote each other’s products.
- Limited-time Discounts: Offer special discounts for a limited period post-launch to encourage quick purchases.
- Engage in Q&A: Dedicate some time to answer customer queries about the new products, whether it’s through comments, direct messages, or a dedicated Q&A section.
Remember, the key is to keep the message consistent across all channels and maintain engagement post-launch to keep the momentum going. Feedback from initial sales should be used to fine-tune your approach and make necessary adjustments for future launches.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
