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For international sellers looking to expand their reach in the Chinese market, proper product cataloging on JD.com is essential. This guide provides a step-by-step approach to cataloging overseas products for maximum visibility and compliance.
Understanding JD.com’s Catalog Structure
Familiarize yourself with JD.com’s product catalog structure, which includes categories, subcategories, and specific product attributes. This hierarchy helps buyers find products easily.
Product Title Optimization
Create concise and informative product titles that include keywords relevant to your product. This helps in search engine optimization within the JD.com platform.
Accurate Product Descriptions
Write detailed product descriptions in Simplified Chinese, highlighting key features, specifications, and benefits. Ensure descriptions are accurate and comply with JD.com’s guidelines.
High-Quality Product Images and Videos
Upload high-resolution images and videos that adhere to JD.com’s image guidelines. Showcase the product from multiple angles and include lifestyle images where appropriate.
Compliance with Labeling Requirements
Ensure all products are labeled according to Chinese regulations, including mandatory information such as ingredients, country of origin, and any relevant safety warnings.
Use of UPC or EAN Codes
Utilize UPC or EAN codes for products where applicable. These universal product codes help in the accurate identification and cataloging of products on JD.com.
Product Variations and SKU Management
For products with multiple options, such as size or color, manage SKUs effectively. Each variation should have a unique SKU and be clearly listed with its attributes.
Price and Inventory Management
Set competitive prices and manage inventory levels through JD.com’s Seller Central. Keep prices updated and ensure inventory levels are accurate to avoid overselling.
Category Assignment
Assign products to the correct categories and subcategories to ensure they reach the right audience. Misclassification can lead to lower visibility and potential penalties.
Regular Catalog Updates
Regularly update your product catalog to reflect any changes in product availability, pricing, or information. This keeps your catalog current and relevant.
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