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JD.com, China’s leading e-commerce platform, offers international brands a multitude of opportunities to promote their products and increase their visibility among Chinese consumers. This guide explores the various promotional strategies and tools available to international brands on JD.com.
Featured Promotions and Spotlights
JD.com provides international brands with the opportunity to be featured in promotional spotlights and special campaigns, increasing their exposure to a vast user base.
Participation in Major Sales Events
International brands can participate in JD.com’s major sales events such as the “618” Anniversary Sale and “Double 11” Shopping Festival, which attract significant consumer engagement and sales.
Exclusive Brand Pages and Stores
JD.com allows international brands to create exclusive brand pages and online stores, complete with custom design and layout options to showcase their brand identity and products.
Search Engine Optimization (SEO)
Utilize JD.com’s SEO tools to optimize product listings and increase visibility in search results, driving more organic traffic to brand stores.
Pay-per-Click (PPC) Advertising
International brands can leverage JD.com’s PPC advertising to bid for prominent ad placements, ensuring higher visibility for their products.
Sponsored Products and Posts
Sponsor products or posts to appear at the top of search results or on high-traffic pages, increasing the chances of engagement and conversion.
Cross-Border E-Commerce Marketing
JD.com offers tailored marketing solutions for cross-border e-commerce, helping international brands to navigate the unique challenges and opportunities of selling to Chinese consumers.
Influencer and KOL Collaborations
Collaborate with Chinese influencers and Key Opinion Leaders (KOLs) to promote products through social media, live streaming, and other digital channels popular among Chinese consumers.
Customized Promotional Packages
JD.com can work with international brands to create customized promotional packages that align with their marketing goals and budget.
Analytics and Performance Tracking
Access robust analytics tools to track the performance of promotional campaigns, allowing for data-driven adjustments and optimizations.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation！
