JD.com primarily operates in Mandarin Chinese, and the platform caters to customers within mainland China. Therefore, the main language used for product listings, customer communication, and customer service is Chinese.
However, JD.com does have a “Global Selling” program that allows international sellers to reach Chinese consumers by listing and selling products from overseas. While the platform’s primary language remains Chinese, international sellers may have the option to provide product information in multiple languages to target specific customer segments.
It’s important to note that while some product information can be presented in other languages, certain critical elements, such as customer service communication, legal terms, and compliance information, may still need to be provided in Chinese.
Since policies and features on e-commerce platforms may change over time, it’s recommended to check with JD.com directly or refer to their official documentation for the most up-to-date information regarding multilingual sales and the Global Selling program.
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