(Source: https://pltfrm.com.cn)
JD.com, China’s major e-commerce platform, has specific product listing guidelines that foreign brands must follow to successfully market their products in China. This article focuses on the detailed requirements and processes that foreign brands need to be aware of when listing products on JD.com.
Product Title Requirements
Product titles must be concise, within 30 characters, and include the product’s name along with key attributes such as brand and main features. For example, “Apple iPhone 12 Pro 256GB – Graphite [Official Original, One-Year Warranty]”.
Image Specifications
Images should be clear and professional, with a resolution of at least 800×800 pixels. JD.com prefers a 1:1 aspect ratio for product images. Brands must upload at least five images per product, including the front, back, sides, and detailed shots of key features.
Detailed Product Description
The product description should not exceed 500 words and must cover the product’s features, specifications, and benefits. It should also include after-sales service information, such as warranty details and customer support contact information.
Price and Promotion Rules
Pricing must be competitive and transparent. If a product is on promotion, the original price and the promotional price must be clearly indicated. Brands must also adhere to JD.com’s pricing rules during major sales events.
Inventory and Stock Management
Accurate inventory reporting is mandatory. Brands must update their stock levels in real-time to avoid overselling. JD.com uses an automated system that can flag products with inventory discrepancies.
SKU and Variation Management
Each product variation, such as size or color, must have a unique SKU. Brands must clearly define and list each variation, ensuring that the correct SKU is associated with each product option.
Compliance with Labeling and Packaging Regulations
All products must be labeled in Simplified Chinese, including information about the product’s origin, ingredients, and usage instructions. Packaging must comply with JD.com’s packaging guidelines to ensure safe delivery.
Import and Customs Documentation
Foreign brands must provide all necessary import documents, including a commercial invoice, packing list, and a bill of lading. They must also ensure compliance with China’s customs regulations for imported goods.
Product Quality and Safety Standards
Products must meet China’s quality and safety standards, which may include obtaining the China Compulsory Certification (CCC) for certain products, as well as adhering to specific industry standards.
Customer Reviews and Feedback
Encourage customers to leave reviews and manage feedback actively. Respond to both positive and negative reviews in a timely and professional manner to build trust and credibility.
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