(Source: https://pltfrm.com.cn)
While the back-to-school season may not be a traditional concept in China, international sellers on JD.com can still leverage this period to promote products that cater to students and educators preparing for the new academic year. Here’s how to make the most of the back-to-school season.
Identifying Target Products
Identify products that are suitable for students and educators, such as stationery, electronic devices, books, and educational tools.
Cultural Adaptation
Adapt your back-to-school promotions to resonate with Chinese consumers by aligning with local academic calendars and cultural practices.
Special Discounts
Offer special discounts or bundle deals on educational products to attract parents and students preparing for the school year.
Themed Marketing Campaigns
Create themed marketing campaigns that highlight the utility and benefits of your products for the new academic season.
Collaborations with Educational Institutions
Collaborate with schools, universities, or educational platforms to promote your products directly to students and educators.
Highlighting Product Features
Emphasize the features of your products that are particularly beneficial for learning and studying, such as durability, functionality, or ergonomic design.
Social Media Engagement
Engage with your audience on social media platforms popular in China, sharing content that is relevant to students and the back-to-school season.
Influencer Partnerships
Partner with influencers in the education or student lifestyle space to showcase your products in a relatable context.
Early Promotion Starts
Start your promotions early to give customers ample time to prepare and shop for the new academic year.
Customer Testimonials
Share customer testimonials or case studies that demonstrate the effectiveness of your products in an educational setting.
Post-Campaign Analysis
After the promotion, analyze its performance to understand what worked well and what can be improved for future campaigns.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation！
