(Source: https://pltfrm.com.cn)
Black Friday, traditionally a post-Thanksgiving sales event in the US, is increasingly recognized by global consumers, including those in China. Here’s how international sellers on JD.com can capitalize on this day of mega-deals.
Pre-Black Friday Planning
Plan your Black Friday deals well in advance to ensure you have the inventory, marketing materials, and promotional strategies in place.
Cultural Relevance
While Black Friday is not a traditional Chinese shopping holiday, highlight the global nature of the event and its appeal to savvy shoppers looking for discounts.
Promotion Announcement
Announce your Black Friday deals in advance to build anticipation and give consumers time to plan their purchases.
Exclusive Discounts
Offer exclusive discounts on your products to attract customers and create a sense of urgency to purchase on Black Friday.
Limited-Time Offers
Create a sense of scarcity by offering limited-time deals that are only available during the Black Friday sale period.
Clear Communication
Communicate the details of your Black Friday deals clearly, including start and end times, to avoid confusion and ensure customer participation.
Cross-Platform Promotion
Promote your Black Friday deals across all your marketing channels, including social media, email marketing, and your JD.com storefront.
Highlighting Deals
Use banners, pop-ups, and other on-page elements on your JD.com store to highlight your Black Friday deals and attract attention.
Customer Engagement
Engage with customers through live chats, social media interactions, and other methods to provide information about your Black Friday deals.
Post-Sale Follow-Up
Follow up with customers after Black Friday to thank them for their purchase, gather feedback, and maintain customer relationships.
Compliance with JD.com Policies
Ensure that your Black Friday deals comply with JD.com’s promotional policies and any relevant consumer protection regulations.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation！
