(Source:https://pltfrm.com.cn)
To create content and advertisements that meet the taste of Kwai users, consider the following:
- Focus on Engagement: Kwai is a platform driven by user engagement. Create interactive and engaging content that encourages user participation.
- Utilize Short Videos: Since Kwai is known for short-form video content, tailor your ads to be concise and visually appealing.
- Incorporate Trends and Challenges: Keep up with trending topics and challenges on the platform to make your content relevant and relatable.
- Leverage KOLs and Influencers: Collaborate with Key Opinion Leaders and influencers who are popular on Kwai to gain more visibility.
- Be Authentic and Relatable: Kwai’s user base appreciates authenticity. Create content that is genuine and resonates with the audience.
Always adapt your strategy based on user feedback and engagement metrics to refine your approach over time.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
