(Source:https://pltfrm.com.cn)
Ensuring your product descriptions and images meet Taobao’s standards is essential for successful selling on the platform. Here’s a guide to help you align with their requirements:
- Adhere to Image Guidelines: Taobao has specific standards for product images, which usually include requirements on image size, resolution, and format. Make sure your images are high-resolution, clear, and professionally presented. Typically, a white or neutral background is preferred to make your product stand out.
- Accurate and Detailed Descriptions: Your product descriptions should be accurate, comprehensive, and clear. Include all necessary details such as size, material, color options, usage instructions, and any unique features. Avoid vague or misleading information to prevent customer complaints and returns.
- Compliance with Legal Standards: Ensure that your product descriptions and images comply with all legal standards. Avoid using copyrighted images or content, and do not list prohibited or counterfeit items.
- Cultural Appropriateness: Be mindful of cultural sensitivities, especially since Taobao primarily caters to the Chinese market. Avoid content that might be culturally insensitive or offensive.
- Use of Keywords: Incorporate relevant keywords in your product titles and descriptions. This not only helps in aligning with Taobao’s standards but also improves your product’s visibility in search results.
- Language Quality: If your product descriptions are in Chinese, ensure they are free from grammatical errors and are written in a style that is appealing to your target audience. For non-Chinese speakers, consider bilingual descriptions or providing translations.
- Mobile-Friendly Presentation: Many users shop on Taobao using mobile devices. Ensure your descriptions and images are optimized for mobile viewing, with readable text sizes and images that are clear on smaller screens.
- User-Friendly Format: Organize your product descriptions in an easy-to-read format. Use bullet points for specifications and features to enhance readability.
- Inclusion of Multiple Images: Provide multiple images showing different angles and details of the product. If applicable, include images that demonstrate the product in use.
- Avoid Over-Promising: Ensure your product descriptions accurately reflect what the customer will receive. Overstating features or benefits can lead to customer dissatisfaction and negative reviews.
- Regular Updates: Periodically review and update your product listings to ensure all information is current and accurate, especially if there are changes in your product line.
- Respond to Customer Feedback: Take note of customer feedback and questions. If there are recurring inquiries or comments about certain product aspects, consider updating your descriptions or images accordingly.
- Check Taobao’s Policies Regularly: Stay updated with any changes in Taobao’s policies and standards. They may periodically update their requirements, and staying compliant is crucial for maintaining your store’s standing on the platform.
Following these guidelines should help you create product listings that not only meet Taobao’s standards but are also appealing and informative to potential customers, thereby enhancing your store’s performance on the platform.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation!
