(Source: https://pltfrm.com.cn)
By the end of 2025, untargeted live streaming will be the equivalent of cold-calling in 2005 — technically possible, but commercially dead. The platforms themselves now reward precision: Douyin and Taobao openly prioritize streams with higher per-viewer GMV in their algorithms. Overseas brands that master AI targeting are seeing traffic costs drop 40% while conversion rates double.
1. Pre-Stream Audience Pre-Warming
1.1 Look-Alike Seeding 48 Hours Before AI builds a 5–10 million user look-alike pool two days before the session and drips teaser content exclusively to them. Average live-room entry rate has risen from 8% to 34%.
2. Zero-Waste Traffic Allocation
2.1 Real-Time ROAS Bidding Engine Paid traffic is turned on and off at the city and interest-group level every 60 seconds based on live conversion data. Wasteful traffic spend has been reduced to under 6% for advanced users.
3. Lifetime Value-Based Offer Sequencing
3.1 Different First-Purchase Incentives by Predicted LTV High-LTV profiles receive free gifts instead of discounts to protect margin; low-LTV profiles get aggressive coupons to secure the first transaction. Average 90-day LTV has increased 77% after implementing this logic.
Real-World Case Study: American Fitness Equipment Brand Tempo
In November 2025, Tempo launched its first AI-targeted live marathon across Douyin, Kuaishou, and Video Account. The system pre-warmed 8.7 million look-alike users, allocated traffic only to cities with conversion rates above 9%, and delivered LTV-tiered offers. The 12-hour campaign generated RMB 108 million — making Tempo the fastest-growing overseas fitness brand in China within a single day.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been helping overseas brands localize and win in China for over 10 years with battle-proven strategies. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
