(Source: https://pltfrm.com.cn)
Introduction
In 2025, Xiaohongshu officially declared “short-video live commerce” as its strategic priority, pushing the format to every user’s homepage. Overseas brands adopting AI to power this new format are seeing explosive growth while traditional note-only strategies are plateauing.
1. Perfect Alignment with Xiaohongshu’s Algorithm in 2025
1.1 Higher Weight for Short-Video Live Content Xiaohongshu now gives 3–5× traffic weight to live rooms that use looping short videos as the main visual—AI makes this effortless.
1.2 Infinite Replay Drives Exponential Exposure One 45-second AI clip can generate millions of impressions when viewers re-watch and share.
2. 24/7 Automated Selling Without Human Hosts
2.1 Always-On Live Rooms AI short-video live rooms stay open 24 hours with fresh commentary overlays, voice interaction, and flash deals.
2.2 Zero Host Fatigue or Scheduling Conflicts Perfect for global brands in different time zones—no more 3 a.m. Beijing streams.
3. Hyper-Localized Content at Global Scale
3.1 Instant City-Tier Adaptation The same base video automatically changes background, outfit, and accent for Tier-1 vs lower-tier cities.
3.2 Festival & Meme Auto-Updates During 520 or Qixi, the AI instantly swaps to romantic themes and trending love songs without manual edits.
4. Full Data Loop and Rapid Iteration
4.1 Real-Time Performance Dashboard Overseas teams see which 15-second hook has the highest tap-through rate and auto-boost winners within minutes.
4.2 A/B Testing 50 Variants Simultaneously Launch dozens of AI variations and let the algorithm crown the champion—no guesswork.
Case Study: New Zealand Skincare Brand Snowberry hit RMB 100 million annual GMV using only AI short-video live
Starting with a single 29-second base clip in January 2025, Snowberry scaled to 800+ always-on AI rooms, achieving 100 million RMB GMV by November with an average session conversion rate of 18.6%—the highest in the beauty category on Xiaohongshu that year.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
