(Source: https://pltfrm.com.cn)
With 2025’s Spring Festival live streams reaching 2.1 billion views, AI has locked in as the backbone of holiday commerce—projected to handle 65% of interactions by 2030. Overseas brands ignoring these strategies risk fading into the festival’s fireworks; adopters are building dynasties.
1. Pre-Lunar Inventory Velocity Prediction
1.1 90-Day Auspicious Stock Alerts AI simulates 1,000+ scenarios blending lunar calendar data and consumer migration patterns to flag high-velocity SKUs.
2. Voice-Activated Festive Wish Fulfillment
2.1 Mandarin Dialect Shopping Commands Viewers say “Nián nián yǒ yú” (year of abundance), and AI instantly curates fish-themed prosperity gifts. Overseas seafood exporters saw voice conversions spike 55% in dialect-heavy regions.
3. Nationwide Migration-Tied Geo-Pushes
3.1 Train Delay-Triggered Homecoming Deals Integrating high-speed rail data, AI pushes “welcome home” bundles to returning migrants in real-time.
Real-World Case Study: Australian Wine Label Penfolds
Penfolds’ AI-orchestrated 2025 New Year relay across Video Account and Bilibili predicted red wine surges from migration data and enabled voice-activated toasts. The 36-hour event poured RMB 112 million in sales, with 92% from geo-pushed family toasts—crowning it the breakout overseas alcohol success of the holiday.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been helping overseas brands localize and win in China for over 10 years with battle-proven strategies. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
