(Source: https://pltfrm.com.cn)
By the end of 2025, more than 70% of e-commerce sales in China will involve a live-streaming touchpoint. Overseas brands that still rely on traditional KOL shouting matches are being left behind. The winners are quietly deploying sophisticated AI systems that turn every live session into a precision revenue engine.
1. From Hours to Minutes: Session Planning with AI
1.1 Best Time & Host Matching Prediction AI analyzes 180+ variables to recommend the exact date, time slot, and host that will deliver maximum GMV. Success rate of these predictions now exceeds 90%.
2. Zero-Waste Inventory Management
2.1 Flash Sale Quantity Optimization AI calculates the perfect limited quantity that triggers urgency without leaving excess stock. Sell-out rates have increased from 42% to 89% for brands using this module.
3. Private Domain Traffic Recapture
3.1 Post-Live Automated Follow-Up Viewers who watched over 10 minutes but didn’t buy receive personalized highlight reels and exclusive offers via WeChat. 30-40% of “lost” viewers convert within 72 hours.
4. Compliance & IP Protection Built In
4.1 Real-Time Trademark & Copyright Scanning AI scans every product mention and visual to prevent accidental IP violations — a major risk for overseas brands.
Real-World Case Study: New Zealand Dairy Giant PureLife
In June 2025, PureLife launched an AI-powered 24-hour non-stop live marathon across Douyin, Kuaishou, and Video Account. The AI system autonomously rotated hosts, optimized product sequencing, and managed traffic spending. The campaign generated RMB 156 million in sales and added 1.2 million new WeChat private domain members — setting a new single-day record for overseas dairy brands in China.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been helping overseas brands localize and win in China for over 10 years with battle-proven strategies. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
