(Source: https://pltfrm.com.cn)
Introduction
As immersive technologies converge with real‑time commerce, metaverse live shopping events powered by AI are transforming the retail experience in China. Overseas brands that leverage this format gain access to extended engagement, social interaction mechanics, and new monetization paths. This article examines actionable tactics for driving revenue in 2025.
1. Extend Engagement with Social Shopping
1.1 Longer Session Durations
Metaverse interactions can sustain 22–35 minutes per session — far exceeding typical 2D livestream durations — boosting exposure and sales opportunities.
1.2 Social Shopping with Friends
Consumers invite contacts via WeChat and other apps to shop together as avatars, creating shared experiences that lift conversion and retention.
2. Reduce Inventory Risk Virtually
2.1 Accurate Virtual Try‑Ons
High‑fidelity avatar body scanning lets users try products virtually with high accuracy, minimizing size return issues for fashion and apparel.
2.2 Instant Variation Testing
AI enables rapid changes in size, color, and configuration without physical stock movement, making trials frictionless.
3. Unlock New Revenue Streams
3.1 Digital Collectibles and Twins
Brands sell limited‑edition digital assets that unlock discounts on real products, creating hybrid revenue channels that appeal to tech‑savvy consumers.
3.2 Virtual Real Estate and VIP Access
Selling branded virtual spaces or exclusive memberships generates recurring revenue and enhances loyalty.
4. SaaS Solutions for Global Teams
4.1 Dual‑Language Backend Tools
Platforms with English management interfaces and Mandarin frontends empower overseas teams to localize experiences without expertise gaps.
4.2 Multi‑Platform Deployment
Brands can launch once and go live across Taobao Metaverse, Douyin DreamWorld, and Baidu Xirang simultaneously, maximizing reach.
5. Case Study: Strada Footwear Breaks Records
Italian footwear brand Strada achieved RMB 1.2 billion in metaverse GMV in 2025. Their AI hosts ran 24/7 guided tours and fashion showcases, selling 380,000 physical shoes and over a million digital twins — making them China’s top metaverse footwear brand within a year.
Conclusion
AI‑powered metaverse shopping events are not just experimental experiences — they are commercially potent formats in China’s 2025 retail landscape. By building social engagement loops, hybrid commerce streams, and scalable deployment strategies, overseas brands can unlock significant growth.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well‑known Chinese internet e‑commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e‑commerce platform for you. Search PLTFRM for a free consultation!
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