(Source: https://pltfrm.com.cn)
Chinese New Year 2025 shattered records with live-streaming GMV exceeding RMB 450 billion, as families flocked to platforms for prosperity-themed shopping. For overseas brands, AI wasn’t just a tool—it was the secret weapon that turned festive chaos into precision sales engines, boosting conversions by up to 7×. Discover the five AI strategies that propelled top performers to dominate the Year of the Snake.
1. Predictive Prosperity Demand Forecasting
1.1 60-Day Pre-Festival Trend Scanning AI aggregates Baidu search spikes, WeChat Moments sentiment, and Douyin gift queries to forecast hot categories like red envelopes and longevity foods weeks ahead. Overseas brands adjust inventory dynamically, avoiding the overstock pitfalls that plagued 2024 campaigns. This early warning system helped brands like European tea houses secure 2.5× more slot time with KOLs.
1.2 Real-Time Zodiac-Tailored Product Bundles The algorithm creates “Snake Prosperity Sets” by matching user profiles to culturally resonant items, like jade amulets with health supplements. Flash bundles drop at auspicious hours (e.g., 8:08 PM), triggering 45% higher add-to-cart rates during peak viewing.
2. Hybrid Human-AI Host Orchestration
2.1 Seamless Avatar Handoffs for 24/7 Marathons Human KOLs handle emotional storytelling, while AI avatars maintain non-stop streams during off-peak hours with perfect Mandarin lip-sync. This ensures zero downtime, capturing late-night “red packet hunters” who convert 3× better than daytime shoppers. Brands using hybrids saw session lengths extend from 2 to 6 hours without fatigue dips.
2.2 Emotion-Synced Script Generation AI analyzes viewer reactions to host energy, injecting festive phrases like “Double the joy for the New Year” when engagement lags. Overseas luxury brands reported 52% uplift in gifting sales from these micro-adjustments.
3. Interactive Red Packet & AR Gifting Layers
3.1 Gamified AI Red Envelope Drops Viewers shake devices to “catch” virtual hongbao filled with personalized coupons, with AI ensuring fair distribution based on watch time. Redemption rates hit 78% during Spring Festival, far outpacing static promotions.
3.2 AR Try-On for Festive Attire AI overlays zodiac-themed outfits on live viewers’ cameras, letting families “try” group gifts in real-time. This immersive feature drove 61% of apparel sales for overseas fashion labels.
4. Post-Festival Loyalty Loop Automation
4.1 Personalized Prosperity Thank-Yous AI generates custom video messages from hosts, embedding next-year teaser deals based on purchase history. Sent via WeChat within hours, these boost repeat intent by 68% for the next holiday.
Real-World Case Study: French Perfume House Diptyque
For Chinese New Year 2025, Diptyque deployed a 48-hour Douyin hybrid marathon with AI avatars reciting prosperity poems. The system dropped 888 AR-scented candle bundles at lunar auspicious times and sent 156,000 personalized hongbao videos. Result: RMB 68 million in sales, a 9.4× ROAS, and 89% sell-through on limited-edition Snake Year diffusers—the top overseas fragrance performance of the festival.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been helping overseas brands localize and win in China for over 10 years with battle-proven strategies. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
