(Source: https://pltfrm.com.cn)
Overseas beauty brands are ditching limited-time human streams for 24/7 AI avatars, unlocking China’s massive cross-border market with flawless execution and zero fatigue. These avatars don’t just sell—they build loyalty through constant availability and smart personalization, turning one-time buyers into repeat customers.
1. Unlimited Availability Matches China’s Shopping Habits
1.1 Covers All Time Zones Seamlessly AI handles early morning skincare routines and midnight impulse buys without missing a beat. Boosts exposure: Stays top-of-feed on Douyin during off-hours when competition is low.
1.2 No Downtime During Peak Seasons Runs through Double 11 or 6.18 marathons, maintaining energy for 72+ hour stretches.
2. Hyper-Localized Content for Overseas Appeal
2.1 Perfect Mandarin and Cultural Nuances Trained accents from Beijing to Guangdong make overseas products feel native. Localized pitches: Adjusts for festivals like Mid-Autumn with themed demos.
2.2 Brand Safety in Cross-Border Regulations Pre-vetted scripts ensure compliance with import laws and ad restrictions.
3. Enhanced Conversion Through Smart Interactions
3.1 Real-Time Q&A and Recommendations Answers cross-border questions like “How long is shipping from Europe?” instantly. Upsell magic: Suggests bundles based on viewer cart data.
3.2 AR Integration for Immersive Experiences Virtual try-ons drive beauty sales with accurate, personalized visuals.
4. Cost-Effective Scaling for Global Brands
4.1 Fraction of Human Costs Monthly fees vs. per-session KOL expenses yield 5x efficiency. Easy expansion: Duplicate for multiple categories or languages.
5. Data-Driven Growth and Analytics
5.1 Continuous Optimization AI refines based on viewer feedback, improving GMV daily. Cross-border insights: Tracks international trends for future campaigns.
Case Study: Swedish Skincare Brand Achieves 320 Million RMB in First Quarter
A Swedish luxury skincare brand launched “Elsa,” an AI avatar for 24/7 cross-border streams via PLTFRM in March 2025. Elsa focused on anti-aging demos with AR aging simulations, integrated with overseas shipping APIs, and engaged during all hours. Outcome: 320 million RMB GMV, 850% ROI, and top rankings in Taobao’s imported beauty section.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
