(Source: https://pltfrm.com.cn)
In China’s hyper-competitive beauty market, brands without AI virtual try-on are losing ground fast. These five cutting-edge features are responsible for the majority of 2025’s record-breaking live commerce nights.
1. Real-Time Lipstick & Foundation Try-On
1.1 500+ Shade Instant Matching Every single shade from your catalog rendered with accurate undertone detection. Texture simulation: Matte, satin, glossy, or metallic finishes look identical to real life.
2. Skincare “Before-After” Prediction Engine
2.1 14-Day and 28-Day Result Simulation AI shows pore reduction, brightness increase, and firmness improvement based on clinical data you upload.
3. Hair Color & Style Virtual Trial
3.1 From Jet Black to Platinum Blonde in Seconds Perfect for overseas hair dye and treatment brands entering China.
4. Eyewear & Contact Lens Try-On
4.1 Colored Contacts and Glasses Overlay Especially powerful for Japanese and Korean lens brands.
5. Full-Face “Get the Look” One-Click Purchase
5.1 Bundle Creation from Viewer Trials Turns 8 individually tried items into one seamless checkout.
Case Study: American Color Cosmetics Brand Hits 100 Million RMB in One Night
During 6.18 2025, a U.S. indie makeup brand used full-stack virtual try-on powered by PLTFRM’s solution. Their AI anchor let viewers create complete festival looks in real time. Peak concurrent viewers reached 1.28 million, with 68% using try-on—resulting in 100 million RMB sold in a single 8-hour stream.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
