(Source: https://pltfrm.com.cn)
Introduction
In 2025, more than 65% of top 100 Taobao Live sessions already feature digital hosts alongside or instead of humans. Overseas brands that still rely only on traditional KOLs are losing ground fast. Here are the five biggest advantages that make AI virtual presenters the smartest investment for China market entry this year.
1. Unlimited Stamina and Multi-Platform Simultaneous Broadcasting
1.1 One Host, Dozens of Rooms A single digital host can appear in 50+ private domain rooms and public platforms at the same time with zero quality drop.
1.2 Perfect for Flash Sales and 618/11.11 Marathons While human hosts collapse after 12 hours, digital hosts keep smiling and selling through 72-hour festivals.
2. Hyper-Personalization at Scale
2.1 Face, Voice, and Script Real-Time Adaptation The host can change appearance, tone, and recommendations based on viewer age, gender, location, and purchase history—all in milliseconds.
2.2 Regional Cultural Accuracy Switch instantly from Beijing “haodian” slang to Shanghai “nong hao” greetings without hiring separate regional hosts.
3. Drastic Cost Reduction After Initial Investment
3.1 From Millions to Thousands per Month After the one-time creation fee, monthly operating cost can be as low as RMB 5,000–15,000 versus RMB 500,000+ for top human talent.
3.2 Easy A/B Testing of Hosts Launch ten different virtual hosts and keep only the two with highest conversion—no emotional negotiations needed.
4. Full Data Ownership and Brand Safety
4.1 Zero Risk of Influencer Scandals Your host will never be photographed at the wrong party or say the wrong thing on social media.
4.2 Complete Control of Messaging Every word is pre-approved and perfectly on-brand, 100% of the time.
Case Study: European Luxury Jewelry Brand L’Éclat Achieves 530% ROI in 6 Months
L’Éclat created twin digital hosts “Ling” and “Yue” for Douyin and Xiaohongshu in early 2025. The AI duo hosted 1,400+ hours of live content in the first half-year, generating RMB 42 million in sales at an effective host cost of under 1.2% of revenue—compared to 18–25% when using celebrity KOLs the previous year.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
