(Source: https://pltfrm.com.cn)
As red lanterns lit up screens nationwide in 2025, AI layers turned Chinese New Year live streams into emotional sales powerhouses, with gifting GMV surging 38% year-over-year. Overseas brands that layered these invisible AI enhancers on top of human charisma captured hearts—and wallets—faster than ever.
1. Cultural Sentiment Real-Time Tuning
1.1 Zodiac Emotion Mapping AI scans comments for “fu” (prosperity) mentions and adjusts host narratives to amplify family reunion vibes in under 5 seconds. This kept dwell times 47% longer for overseas wellness brands during emotional peaks.
2. Zero-Latency Multi-Platform Festive Sync
2.1 Cross-App Red Packet Propagation A single hongbao drop on Taobao Live auto-replicates to Douyin and Xiaohongshu with platform-specific visuals. Overseas snack brands expanded reach by 420% without extra production costs.
3. Predictive Gifting Path Optimization
3.1 Family Tree Inference Engine AI infers buyer relationships from past orders (e.g., “gifting to elders”) and sequences products accordingly. Conversion from inferred paths hit 39%, doubling generic recommendations.
4. AI-Enhanced Visual Prosperity Effects
4.1 Dynamic Firecracker & Lantern Overlays Explosive graphics trigger on order milestones, with AI scaling intensity to viewer location’s weather. This gamification lifted average order value by 33% for holiday decor lines.
Real-World Case Study: Japanese Tea Brand Ito En
Ito En’s 2025 CNY campaign on Kuaishou used AI sentiment tuning to pivot from green tea to longevity oolong sets mid-stream. Layered with cross-app hongbao and family-path bundles, the 18-hour session generated RMB 52 million, added 134,000 WeChat followers, and achieved the highest overseas tea gifting rate at 76%.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been helping overseas brands localize and win in China for over 10 years with battle-proven strategies. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
