(Source: https://pltfrm.com.cn)
Introduction
Monetizing live online events in China presents a unique opportunity for brands to diversify their revenue streams. Here are effective strategies for maximizing profitability while maintaining high levels of audience engagement.
1. Paid Event Models
1.1 Subscription-Based Access
Subscription-based models are an excellent way to create a recurring revenue stream. Offering exclusive, members-only content during live events incentivizes audiences to subscribe for long-term access to valuable content.
1.2 One-Time Payments
Charging for one-time access to special live events, such as exclusive product launches or VIP-only experiences, provides brands with an immediate source of revenue. Offering unique benefits to attendees justifies the ticket price.
2. Sponsored Content Opportunities
2.1 Brand Collaborations
Collaborating with complementary brands to sponsor live events allows for shared resources and wider audience reach. Sponsors can contribute to the production costs while benefiting from increased visibility and audience engagement.
2.2 In-Event Advertising
Incorporating subtle, in-event advertising through product placement or sponsored segments offers brands the chance to monetize without disrupting the viewer experience. This strategy provides seamless integration of ads while keeping the content valuable.
3. E-Commerce Integration for Sales Growth
3.1 Real-Time Purchasing
Allowing viewers to make purchases directly during the live event through integrated e-commerce platforms drives immediate sales. Offering limited-time promotions and exclusive discounts during the live stream creates urgency and encourages fast transactions.
3.2 Post-Event Sales Funnels
Setting up a follow-up sales funnel post-event can help convert attendees into customers. By sending personalized offers and reminders to viewers after the event, brands can continue to capitalize on the event’s success.
4. Case Study: Beauty Brand Z
A beauty brand in China successfully monetized its live online event by offering paid VIP access with exclusive product previews. By partnering with influencers and integrating a seamless purchasing experience during the live stream, the brand saw a 25% increase in sales within 48 hours post-event. The use of real-time promotions also contributed to the event’s success.
Conclusion
Monetizing live online events requires a combination of paid access models, sponsorship opportunities, and e-commerce integration. By implementing these strategies, brands can increase profitability and drive long-term customer loyalty.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
