(Source: https://pltfrm.com.cn)
Overseas beauty brands can go live 24/7 in China without visas, jet lag, or exhaustion by deploying AI avatars in weeks. This beginner-friendly guide outlines the exact process we’ve used for 200+ clients, focusing on seamless cross-border integration and quick ROI.
1. Week 1: Preparation and Tool Selection
1.1 Choose Your AI Avatar Platform Options like Douyin V Project (free for basics) or advanced tools from ByteDance for beauty-specific AR. Cross-border setup: Ensure integration with overseas e-commerce APIs for inventory sync.
1.2 Design Your Avatar Customize appearance, voice (Mandarin with accents), and scripts for beauty products. Compliance check: Verify import-friendly language for regulations.
2. Week 2: Integration and Testing
2.1 Connect to Multiple Platforms Link to Douyin, Taobao Live, and Xiaohongshu for simultaneous 24/7 broadcasting. Add cross-border features: Shipping calculators and duty info in responses.
2.2 Test Interactions Simulate 24-hour cycles with Q&A, AR try-ons, and sales triggers. Optimize for time zones: Program auto-switches for peak Chinese hours.
3. Week 3: Launch and Monitoring
3.1 Go Live with Traffic Boost Start with 100,000 RMB ad spend to seed viewers across platforms. Enable 24/7 mode: AI handles everything autonomously.
3.2 Real-Time Analytics Monitor GMV, retention, and conversions; AI auto-adjusts scripts. Cross-border tracking: Focus on international buyer segments.
4. Ongoing Optimization
4.1 Weekly Refinements Update based on data—e.g., add holiday themes or new products. Scale up: Create variant avatars for different beauty lines.
Case Study: Canadian Natural Cosmetics Brand Goes 24/7 and Hits 180 Million RMB
A Canadian eco-friendly cosmetics brand partnered with PLTFRM to create “Maple,” an AI avatar for non-stop cross-border streams on Kuaishou and Douyin from May 2025. Maple showcased vegan ingredients with AR demos and handled global shipping queries. Results: 180 million RMB GMV in 60 days, 720% ROI, and 24% sales from midnight to dawn slots.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
