(Source: https://pltfrm.com.cn)
Overseas beauty brands are saving millions by switching to AI avatars on Douyin, where digital hosts now drive 30% of live commerce sales with non-stop energy and zero downtime. Creating your own avatar is easier than ever in 2025, taking just days with user-friendly tools. This practical tutorial delivers actionable steps, tools, and tips to get your virtual beauty expert live and selling instantly.
1. Getting Started with Douyin Account and Tools
1.1 Setting Up Your Brand Account Partner requirement: Overseas brands need a Chinese agency to verify and enable e-commerce features. Quick verification: Submit business license for blue-check status and shopping cart access. Tool selection: Start with free Douyin V Project or affordable options like Motionface (under 10,000 RMB/month).
1.2 Preparing Your Avatar Assets High-quality inputs: Gather clear brand photos, product images, and voice samples. Beauty tweaks: Focus on flawless skin textures and expressive eyes for relatable demos. Time estimate: Complete asset prep in 1–2 hours for instant AI training.
2. Creating the Avatar’s Look and Personality
2.1 Facial and Body Customization User-friendly editors: Drag-and-drop features in KreadoAI to adjust age, hairstyle, and makeup styles. Cultural fit: Select trendy “clean girl” or “douyin makeup” looks popular with Chinese users. Preview mode: Test animations to ensure smooth smiles and gestures during product explanations.
2.2 Voice and Language Setup Mandarin mastery: Choose from 40,000+ AI voices or clone a native speaker. Beauty lexicon: Pre-load terms like “brightening essence” for authentic recommendations. Emotional tones: Add enthusiastic, soothing, or expert styles for different stream segments.
3. Adding Live Shopping Interactions
3.1 Enabling Real-Time Engagement Knowledge base: Upload FAQs and product details for instant, accurate responses. Sentiment triggers: AI detects “too pricey” and offers coupons automatically. Beauty-specific: Program AR filters for virtual try-ons of eyeliners or masks.
3.2 Visual Effects for Beauty Products Glow effects: Real-time skin transformations to show serum results. Product integration: Avatar “holds” and demonstrates items with realistic hand movements. High conversion: These features boost impulse purchases by 50% in tests.
4. Testing and Going Live on Douyin
4.1 Pre-Launch Checklist Virtual webcam: Connect tool output to Douyin Live Companion. Simulated stream: Run private tests to refine pacing and interactions. Compliance label: Ensure “AI avatar” tag displays clearly.
4.2 Optimization After Launch Data insights: Monitor viewer drop-off and adjust outfits or scripts. Scaling up: Clone top performers for multiple live rooms. Traffic boost: Use Douyin ads to seed initial viewers.
Case Study: Spanish Skincare Brand Deploys AI Avatar “Luna” for Record Sales
A Spanish natural skincare brand teamed with PLTFRM to build “Luna”—a sun-kissed Mediterranean beauty with warm Mandarin delivery. Using Hailuo AI tools, setup took 25 days; Luna launched 22-hour streams with AR glow effects and personalized routine suggestions. Outcome: 189 million RMB in first-month sales, 820% ROI, and 1.8 million followers gained.
PLTFRM is an international brand consulting agency that works with companies such as Red, TikTok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries’ exports in China account for 97% of the total exports in Asia. Contact us, and we will help you find the best China e-commerce platform for you. Search PLTFRM for a free consultation!
