(Source: https://pltfrm.com.cn)
AI is revolutionizing interactive shopping experiences through live streaming. Here’s how AI-driven technologies are enhancing engagement and sales during live events.
- AI-Enhanced Product Engagement
AI technology enhances product engagement during live streams. In 2024, a global cosmetic brand used AI to create interactive product experiences during its live-streamed event. Viewers could use virtual try-on features and receive real-time beauty tips, leading to a 25% increase in viewer interaction and a boost in product sales.
- Customized Shopping Experiences
AI enables customized shopping experiences based on real-time data. For example, a leading furniture retailer employed AI to analyze viewer preferences and provide tailored product recommendations during its live-streamed event. This customization resulted in a 30% increase in conversion rates and improved customer satisfaction.
- Real-Time Interaction and Support
AI tools facilitate real-time interaction and support during live streaming events. A prominent tech brand integrated AI to manage live chat and provide instant product information during its live-streamed product launch. The AI-driven system enhanced viewer engagement and led to a 40% increase in live-streamed sales.
Case Study: Interactive Shopping with AI
In early 2024, a major fashion retailer leveraged AI to enhance interactive shopping during its live-streamed event. The AI-powered tools provided real-time interactions and personalized product recommendations, resulting in a 50% increase in engagement and a notable boost in sales.
PLTFRM is an international brand consulting agency that works with companies such as Red, Tiktok, Tmall, Baidu, and other well-known Chinese internet e-commerce platforms. We have been working with Chile Cherries for many years, reaching Chinese consumers in depth through different platforms and realizing that Chile Cherries exports in China account for 97% of the total exports in Asia. Contact us and we will help you find the best China e-commerce platform for you. Search pltfrm for a free consultation! info@pltfrm.cn
