(Source: https://pltfrm.com.cn)
For brands targeting the discerning Chinese market, AI’s recommendation algorithms are a game-changer. First, by analyzing past purchase and browsing history, AI crafts personalized product suggestions. Next, during livestreams, real-time viewer engagement, such as likes, shares, and comments, can be processed to showcase relevant products dynamically. Also, by integrating collaborative filtering, products often viewed or bought together can be highlighted, enhancing cross-selling opportunities. Additionally, utilizing deep learning, AI can predict future trends, placing emerging popular products front and center. By offering these tailored shopping experiences, brands can significantly enhance user engagement, driving both loyalty and sales in China’s competitive e-commerce arena.
PLTFRM is an award-winning brand strategy firm that combines internationalization with Chinese localization and has successfully introduced well-known brands such as France’s BIC, the world’s largest disposable lighter brand manufacturer, Germany’s centuries-old coffee brand Melitta, and Chile Cherries to the Chinese. Search pltfrm for a free consultation！
